The Gusset Gang

Matt Jones is a man that needs no introduction. Red Bull athlete, YouTube Superstar and dedicated thrill-seeker.

His hard work, dedication and determined attitude has got him to the top of the scene – and yet he’s still able to have such a good time doing it. We’re pleased to say that he’s been running Gusset for such a long time that we made him his own signature range.

Legends.

Steezy by name, Steezy by nature, Leo (Lando) makes throwing his bike around look easy!

Coming from a background in BMX, Leo has transferred those skills into street, park and dirt jumping.

Alongside progressing his riding he coaches youth riders in Manchester, helping them not only to improve on their riding but their confidence in the sport. He brings positive vibes to the sport we love, and he looks sick whilst doing it.

Finley is an absolute ripper who knows how to lay down the tricks. He’s only young and yet he’s already creating a stir with his impressive skill level. No wonder his social media following has been blowing up.

Finley was only 10 when he started getting noticed and we flowed him our products, which kept up with the demands of his crazy trickery.

Remember the name.

The Dirt Jump and Slopestyle scene doesn’t know what’s hit it! Ewan Crosby is a super stylish and steezy up and coming rider in the MTB world and certainly one to keep an eye on.

Supported by various MTB brands including both Halo Wheels and Gusset Components, Ewan was introduced into the scene by none other than fellow Halo and Gusset rider Matt Jones, supporting him with his Helfare clothing brand. We’re keen to see what Ewan’s got planned for the future and are excited to be a part of it!

Former UK Dirt Wars Champion, FMB European AM Champion and FMB Pro Tour competitor, Tom Cardy knows his way round a bike.

With Dirt Jump and Street riding being Tom’s  background and having competed all over the world along with performing shows for 10 years, now focusing on creating YouTube content which allows Tom to get creative whilst riding pretty much every discipline of MTB there is!

Fresh into the Dirt Jump scene, Vinny Quinnell has made an impact straight off the bat. Taking the overall win in Dirt Wars for 2026, we’re buzzing to see what else he’s got lined up!

A master of the wheelie. The original wheelie kid, Jake is now looking to expand his riding into MTB and freestyle riding. With a bright future ahead of him, we expect to see Jake developing his skills and taking on some exciting new challenges in the MTB world. Look out the UK freestyle scene, Jake100 is coming for you.