The Gusset Gang

Matt Jones is a man that needs no introduction. Red Bull athlete, YouTube Superstar and dedicated thrill-seeker.

His hard work, dedication and determined attitude has got him to the top of the scene – and yet he’s still able to have such a good time doing it. We’re pleased to say that he’s been running Gusset for such a long time that we made him his own signature range.

Legends.

Finley is an absolute ripper who knows how to lay down the tricks. He’s only young and yet he’s already creating a stir with his impressive skill level. No wonder his social media following has been blowing up.

Finley was only 10 when he started getting noticed and we flowed him our products, which kept up with the demands of his crazy trickery.

Remember the name.

Jake Atkinson, whose name shot into prominence in 2023 after clinching the second spot at the Red Bull Roof Ride and conquering the Big White Invitational in Canada, has already carved out a spot for himself in the slopestyle scene. His rise, securing 13th place on the FMB World Tour ranking and bagging the prestigious Red Bull Rookie of the Year 2023 award, paved the way for a coveted spot on the 2024 tour.

Former UK Dirt Wars Champion, FMB European AM Champion and FMB Pro Tour competitor, Tom Cardy knows his way round a bike.

With Dirt Jump and Street riding being Tom’s  background and having competed all over the world along with performing shows for 10 years, now focusing on creating YouTube content which allows Tom to get creative whilst riding pretty much every discipline of MTB there is!

Joe is the founder and manager of Hazzard Racing, much like Gusset components these guys have a light hearted fun approach to life but deliver when they need to! Joe has raced Enduro at the highest level worldwide, but as he now has young children his main focus is in the UK and between himself and team mate Ferg they have won most races in the UK in 2022 and 2023. Watch his videos and you will see friendship, fun and great riding

Tam is not your typical covid mountain biker, despite she only learnt about the sport in lockdown. Her newfound hobby soon became a full-on passion, she not only progressed her riding skills rapidly but also became a fully qualified bike mechanic.
Tam has come a long way in her short time in the sport and picked up a sizable social media following on the way. She is passionate about making mountain biking more inclusive and encourages more girls to join the fun. As a result, she co-organised Unbound Fest specially designed to do exactly that.

A man of few words, he lets his riding do the talking, not only the one of the top UK enduro riders Ferg is pretty handy on anything two wheels. His happy place is in the Scottish mountains taming a brown serpent.

No Instagram? No problem! Leave it to the team.

Kara brings unparalleled tenacity, a desire to learn and inspirational progression.

Kara puts her own stamp on mountain biking, bringing her unique style to the table. Kara is breaking down stereotypes and helping other girls carve out their own path. We think that’s great.

Tom and Kara now make great YouTube content, including tutorials, guides and entertainment. Kara is a great advocate for the sport we love.